Our journey began with no big budgest, no industry connections – just 30 pairs of hoodies, sold through DMs on Instagram.

What sets us apart? Every piece is handcrafted in Italia, using premium, sustainable fabrics and high-quality manufacturing.

Being fascinated and inspired by the Mediterranean rustic landscapes where I lived until I was 18 years, I bring the vibe from southern Italy. A place where people have more confidence in themselves, being kissed by the sun daily and admired by the sea.

Fashion starts in Italy and I wanted to bring a piece f%$rom there here to Romania, which became a second home for me.

The demand exploded, and we knew we were onto something real because every drop is a reflection of our dedication to quality.

To all men who appreciate RUE DU SOLEIL, I want to offer much more than a new piece for their wardrobe. As soul of an artist, I want to give them an experience. I want to discover him. I want to create for him.

We promised ourselves that we would stay true to what brought us here: streetwear with substance, without compromise.